Pooch Pack
Task: Identity, packaging, art direction
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Pooch Pack is a dog treat subscription service founded by Liam Haggerty and Timera Chau, who are proud owners of a labra-doodle named Oscar. In developing the identity, we wanted to focus in on the relationship between pet and pet owner. There are moments of joy and laughter but also moments of frustration. The satirical style illustration allowed us to really show off each dogs personality and characteristic but also give the brand a sense of humour. The colour palette; bright and colourful was to further highlight the unique personalities.Completed at The Colour Club
2018©